Marketing is key to the success of any business, and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24–50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient, quality services—all backed by a solid dental marketing plan.
When trying to figure out how to market your dental practice, the first step is always a SWOT session. In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities and threats.
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